Sundown Naturals
Where Being Healthy Comes Naturally

Shelf Talk 101


Savvy Herb-ivores

1) What is the difference between Whole Herb vs Standardized Herb?
Whole Herbs are derived from ground plants and contain all of the constituents found in nature. This may include the roots, leaves, flowers and/or stems of the plants. Look for whole herb supplements in capsule or tablet form.

Standardized Herbal Extracts provide the benefits of the whole herb, minus the plant fiber. This includes the essential part of the herb, which is standardized as a percentage to contain a guaranteed potency of the “marker” ingredient for maximum benefit. Look for standardized herbal extracts in capsule, tablet or softgel form.

2) What are the health benefits of Saw Palmetto, Cranberry, St. John’s Wort, Echinacea and Ginkgo Biloba?
Saw Palmetto
Saw Palmetto is a leading herb for men, especially in later years. As a supplement, Saw Palmetto is known for its ability to promote prostate health and support healthy urinary function in men.*

Cranberry is an herbal supplement that nutritionally supports urinary health in both men and women.* It also helps maintain the integrity of the bladder.*

St. John’s Wort
St. John’s Wort is one of the most popular and widely used herbs in Europe. In supplement form, St. John’s Wort supports a feeling of tranquility and promotes a healthy emotional outlook.*

Echinacea is native to North American and has a long history of traditional use. As one of the world’s leading herbs for immune support, Echinacea is a great natural way to support the body’s defenses.*

Ginkgo Biloba
Ginkgo Biloba has antioxidant properties, and provides you with the supplemental nutrition you need to support circulation.* Ginkgo also supports mental focus and helps support memory, especially occasional mild memory problems associated with aging.*

3) Which parts of an herb are beneficial and why?
It depends on the herb! Some herbs have active components that provide health benefits in the root or leaves, while others may have their healthy benefits in the seed or stem. Some herbs are ground up to include all the various parts – the stem, root, leaves, seed and/or fruit– as they may each contain their own beneficial properties.